Social Proof & Gaining Trust

You may have heard the term ‘social proof’ floating around. But do you know what it means and, more importantly, how to incorporate it into your social strategy?

Simply put, social proof is the influence that other can have on our decision making. This could be a recommendation from a friend, checking TripAdvisor for reviews ahead of dinner, or a #ad you’ve seen whilst scrolling Instagram.

Here are just a few of the ways you could be leveraging social proof within your social media marketing to help gain the trust of your audience.

Instagram, Social Media /

Instagram Test Hiding Post Likes

How often do you find yourself checking the amount of likes your latest Instagram post has received? Well with Instagram’s latest news, this could be a thing of the past! The photo-sharing app is trialling hiding post likes in a further six countries, after it began tests in Canada back in April.