Responding to negative comments on social media

A lot of brands and businesses worry about dealing with negativity on social media – especially when it comes to handling negative comments.

It can be hard to read negative feedback about your brand or product, and even harder to know whether to engage with these comments or not.

According to research from GlobalWebIndex, 54% of social browsers use social media to research products. Ignoring negative comments and leaving the silence for new customer to see certainly isn’t an option, but you also don’t want to make things worse in such a public forum…

So what should you do?

Supporting Black-owned businesses

As an agency, we’re proud to work closely with both large, established brands and small businesses and start-ups at the beginning of their journey, helping them to promote themselves and grow through their social media channels.

We also stand in solidarity with the Black Lives Matter movement and whilst we’ve been publicly supporting the campaign on our social media channels – we know that we can do better offline too. We believe that actions speak louder than words and that’s why we would like to offer our social media expertise to help grow a Black-owned business or start up, completely free of charge.

Business Tips, Social Media /

Refresh your social media channels, ready for reopening

‘Non-essential’ retail businesses can reopen from this week and some customers have been so dedicated that they’ve been setting up camp outside! All being well, hair and beauty salons, tattoo shops, bars, pubs and restaurants should all be able to open in a few weeks too.

So whether you’ve just reopened or you’re still waiting, we’ve put together a checklist of things that you can do to give your social media channels a quick refresh…