Welcome, Harry! Our newest Social Media Manager has landed.
A group of celebrities, politicians and campaigners have made a pledge this week not to publicise online abuse, but instead to mute, block and report social media trolls. This follows the release of the #DontFeedTheTrolls report, published yesterday by new charity, Center for Countering Digital Hate (CCDH).
The report suggests that hate speech including homophobia, sexism, racial and religious discrimination and xenophobia is being inadvertently spread when insults, put downs or threats are quoted or shared on social media. It recommends that people don’t engage, pointing out that getting a reaction is exactly what trolls want.
A little while ago, we found out that Instagram was testing hiding post likes in several countries. Mia Garlick, a spokesperson for Facebook said at the time: “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love” but the company have not yet shared the results of their testing.
We’ve now heard reports that Facebook are considering the same functionality in their main app. Reverse engineering expert Jane Machun Wong spotted a test like display this week in the Android app, where it didn’t show the full count on reactions, just a summary.
You may have heard the term ‘social proof’ floating around. But do you know what it means and, more importantly, how to incorporate it into your social strategy?
Simply put, social proof is the influence that other can have on our decision making. This could be a recommendation from a friend, checking TripAdvisor for reviews ahead of dinner, or a #ad you’ve seen whilst scrolling Instagram.
Here are just a few of the ways you could be leveraging social proof within your social media marketing to help gain the trust of your audience.