A lot of brands and businesses worry about dealing with negativity on social media – especially when it comes to handling negative comments.
It can be hard to read negative feedback about your brand or product, and even harder to know whether to engage with these comments or not.
According to research from GlobalWebIndex, 54% of social browsers use social media to research products. Ignoring negative comments and leaving the silence for new customer to see certainly isn’t an option, but you also don’t want to make things worse in such a public forum…
So what should you do?