At South Coast Social, we’re big advocates of LinkedIn for business, and it’s no surprise why! LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies vying for the attention of more than half a billion users. As such, your LinkedIn Company Page represents a great opportunity to establish your brand as an industry thought leader and can help attract top talent. Here’s 5 top tips you can use to optimise and strengthen your business page, improve your presence, authority, and recruitment prospects on the platform.
Facebook groups are growing in popularity following recent algorithm changes and many brands are shifting towards using groups to push their online community. Facebook algorithm changes have meant that groups are being given higher priority when it comes to news feeds and interaction – therefore, it can be extremely beneficial for a business to use groups if they want to engage at a better rate with their audience.
Social media listening is the identification of conversations that are happening about a particular product or brand and acting upon those engagements by analysing or reflecting on the results found.
There are people trying to communicate with your business all the time but unless you are effectively listening out for the conversations, they may become missed opportunities.