Google’s parent company Alphabet released YouTube advertising revenue figures this week for the first time ever. Bringing in over $15 billion, YouTube’s ad sales rose 31% year-on-year in the last three months of 2019 and accounted for almost 10% of their overall revenue. (Source: BBC News)
I’m Kelly Butler, Marketing Director at Podcast Labs and in this guest post I’ll be talking about the growth of podcasting.
Listen to this blog post here:
As we enter a new decade, we find ourselves immersed in a completely digital world. Our lives are flooded with different forms of content, shared across multiple platforms and mixed in with various forms of advertising. For brands and marketers, it can often feel like the online world has become saturated, and amongst the competition and the noise, it can be difficult to capture the attention of your target market and encourage them to engage with you.
We live in an ever-changing technological world and social media in particular changes almost daily. It’s never been easier to stay connected to people and to keep up-to-date with the world around us. We can now tailor our feeds so that we see the exact content we want to see, and block and report accounts that we don’t. As we’re just starting 2020, we thought it might be a good idea to recap some social media highlights from the past decade!
Social media posts don’t have to be complicated, but they do need to engage your audience. The days of the 80:20 social media marketing rule might be over, but it’s still not a good idea to churn out the same message over and over again if no-one is interacting with it. It’s time to get creative with your content!