Reactive social media is when a brand or business responds in real-time to current events. Whilst proactive social media is an integral part of your marketing strategy, reacting to events as they happen shows that your brand is relevant and might help with your online presence.
Thursday 10th October marked World Mental Health Day – a global opportunity to raise awareness of mental health issues and address the social stigma surrounding the subject.
A group of celebrities, politicians and campaigners have made a pledge this week not to publicise online abuse, but instead to mute, block and report social media trolls. This follows the release of the #DontFeedTheTrolls report, published yesterday by new charity, Center for Countering Digital Hate (CCDH). The report suggests that hate speech including homophobia,… Read more »