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What is ‘reactive’ social media and why should brands be doing it?

Reactive social media - clock and exclamation points

Reactive social media is when a brand or business responds in real-time to current events. Whilst proactive social media is an integral part of your marketing strategy, reacting to events as they happen shows that your brand is relevant and might help with your online presence.

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‘Block And Report’ Social Media Trolls, Say Celebrities

Silenced - tape over mouth - trolls online

A group of celebrities, politicians and campaigners have made a pledge this week not to publicise online abuse, but instead to mute, block and report social media trolls. This follows the release of the #DontFeedTheTrolls report, published yesterday by new charity, Center for Countering Digital Hate (CCDH). The report suggests that hate speech including homophobia,… Read more »