Post

What is ‘reactive’ social media and why should brands be doing it?

Reactive social media - clock and exclamation points

Reactive social media is when a brand or business responds in real-time to current events. Whilst proactive social media is an integral part of your marketing strategy, reacting to events as they happen shows that your brand is relevant and might help with your online presence.

Post

Facebook might hide Post Likes

mobile phone and stationery

A little while ago, we found out that Instagram was testing hiding post likes in several countries. Mia Garlick, a spokesperson for Facebook said at the time: “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love” but the… Read more »