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Marketing Trends For Small Businesses In 2018

As we start the beginning of a new year, it’s a good time to see what tools and trends will help us for the year ahead. Tried and tested by experts, there are certain marketing trends that any small business should take hold of if they want to see success in 2018.

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Why Customer Testimonials Matter

Providing testimonials from people that have already used your services is a great way to prove that your products and service are what you say they are. Customer testimonials can help you engage with people that you may not usually be able to reach – a potential customer that you didn’t even know was there.

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Social Media Goals – Where To Start

If you’re using social media for your business, then setting social media goals is an important step to the process. Without goals, it’s hard to know exactly how your social media strategy is performing and what you need to change to improve results. How many people set New Year’s resolutions only to find that two… Read more »

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Podcasting 101: The Benefits of a Podcast

Podcast 101

The first question that may arise from this blog post is “what is a podcast?”. With much terminology being used within the digital world, it’s a great question to start with. Accordingly to the dictionary, a podcast is: a digital audio file made available on the Internet for downloading to a computer or mobile device,… Read more »

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Generation Z On Social Media

We’ve all heard of Generation Y and the Millennials – but who are Generation Z? These are the youngsters who were born in the mid 1990’s and beyond – born and bred with all things digital, including apps and social media. According to Forbes, they are the retail industry’s next big purchasing group. They hold… Read more »