We’ve all heard of using influencer marketing to boost a marketing campaign (we explored this a little while ago on our blog) however we feel that finding a micro influencer is an ideal route to go down for small to medium sized businesses. A micro influencer is a social media personality with a smaller following… Read more »
Beauty brands on social media are achieving extraordinary growth through high level engagement with their customers. Social media networking and the beauty industry are an absolute match made in heaven. The likes of Facebook, Instagram, YouTube and Twitter are both visual and inspirational, and are the perfect platforms for promoting a beauty brand. Here Are… Read more »
What is a Social Media Influencer? An influencer is quite simply someone who carries influence over others. A social media influencer is someone who wields that influence through social media, by creating a very large following by becoming an expert in a niche subject. The influencer has swiftly become a trusted source of online information!… Read more »
Personal branding online has never been more crucial. When potential customers, partners, influencers and employers research your business, they also research YOU. Your social media accounts are often the first place they look – and a quick Google search will soon bring these up. By developing a strong personal brand, you’re effectively marketing yourself as… Read more »
If you’re interested in finding out more about business, entrepreneurship, digital nomadism (is that a thing? We’re not sure!) and a smattering of Dorset life, check out the new blog from SCS Founder Clare at www.claregroombridge.com.