Tone of Voice is, quite simply, how your business comes across through any written communication. Website copy, adverts, blog posts, newsletters and, of course, social media are all ways in which your tone of voice is displayed.
Twitter has been one of the main players in the social media game since its arrival back in 2006. Amy, one of our Social Media Managers here at SCS, takes a look at what makes a good Twitter bio, and what your brand can do to make yours really stand out!
Since their arrival back in 2016, Instagram Stories have quickly taken centre stage and certainly changed the way users now use the platform. Fern, one of our Social Media Managers here at SCS, takes a look at how Stories have evolved over the years and how, as a brand, you could be using them.
User Generated Content (UGC) is, quite simply, any content created by the customer. Photos, videos and even reviews are all classed as UGC! Whether you’ve been struggling to gain engagement, want to connect more with your customers, or simply want to give your social feeds a refresh – it might be time to consider using… Read more »
There’s no getting away from them, whatever social media networks you use, you’ll find an array of memes jumping out at you! And we LOVE a meme… (check out our Twitter!). You may not be as much of a meme super fan as us…. but what if they could be used to help your marketing… Read more »