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Using Instagram Stories as a Brand

Since their arrival back in 2016, Instagram Stories have quickly taken centre stage and certainly changed the way users now use the platform. Fern, one of our Social Media Managers here at SCS, takes a look at how Stories have evolved over the years and how, as a brand, you could be using them.

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UGC : What is it and why use it?

User Generated Content (UGC) is, quite simply, any content created by the customer. Photos, videos and even reviews are all classed as UGC! Whether you’ve been struggling to gain engagement, want to connect more with your customers, or simply want to give your social feeds a refresh – it might be time to consider using… Read more »

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How Can Memes Work For Your Marketing?

what is a meme?

There’s no getting away from them, whatever social media networks you use, you’ll find an array of memes jumping out at you! And we LOVE a meme… (check out our Twitter!). You may not be as much of a meme super fan as us…. but what if they could be used to help your marketing… Read more »

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Introducing Instagram Checkout

Instagram users love to shop. At least that’s what Instagram tell us, and we’re inclined to agree! In February 2018, the company rolled out Instagram Shopping, allowing brands to tag specific products in their images and, in September 2018, we saw the arrival of shopping stickers in Stories. Not only did this aim to make… Read more »

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How to take Great Instagram Photos using Your Phone Camera

You may be under the impression that it takes some serious technology to create those flawless images we see from some brands on Instagram. Well, you might be surprised to learn that there are several steps you can take to create professional looking photos with your phone camera! Phone photography is actually capable of some… Read more »