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Dark Social

There’s been a lot of buzz around ‘dark social’ recently, but most people are still in the dark (sorry!) as to what it actually is. The irony – we’d be willing to bet you have engaged in at least one dark social act already this week. Let us enlighten you..

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New Twitter measures to prevent trolling

We believe completely in the power and potential of social media, but there are a small minority who hide behind the anonymity social networks can provide to abuse and taunt others. It was encouraging, therefore to learn that from yesterday Twitter is rolling out new measures to target those responsible and increase the speed with… Read more »

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The new Twitter and Google partnership

There was big news in the world of social media last week, with the announcement that Twitter and Google have agreed to show tweets in search results in real time again. This is scheduled to be up and running in the first half of this year and will have huge implication for the way brands… Read more »

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The Power Of The Hashtag

We had a post scheduled on the power of the hashtag for a few weeks – then the recent tragic events in Paris occurred. The subsequent rapid emergence of the poignant #JeSuisCharlie hashtag in response to the terrorist atrocities committed demonstrated like never before exactly what we were trying to convey and highlighted how the… Read more »

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The New Pinterest Smart Feed

Pinterest has a new algorithm which is based quality of your pin, quality of the source (blog or website) that the pin leads to and a rating assigned by Pinterest. So how do you ensure the content you post gets to the top of the Pinterest smart feed?