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The new Twitter and Google partnership

There was big news in the world of social media last week, with the announcement that Twitter and Google have agreed to show tweets in search results in real time again. This is scheduled to be up and running in the first half of this year and will have huge implication for the way brands… Read more »

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The Power Of The Hashtag

We had a post scheduled on the power of the hashtag for a few weeks – then the recent tragic events in Paris occurred. The subsequent rapid emergence of the poignant #JeSuisCharlie hashtag in response to the terrorist atrocities committed demonstrated like never before exactly what we were trying to convey and highlighted how the… Read more »

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The New Pinterest Smart Feed

Pinterest has a new algorithm which is based quality of your pin, quality of the source (blog or website) that the pin leads to and a rating assigned by Pinterest. So how do you ensure the content you post gets to the top of the Pinterest smart feed?

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Twitter is Changing – What You Need To Know

Twitter is changing – and it’s about time, say some social media analysts (and me!). On Wednesday, Twitter held its first ever Analyst Day Event, where they announced that in an effort to make the network richer and more engaging they would be launching new messaging and video creation and content curation features, among other… Read more »

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Snapchat to launch advertising?

Rumour has it that Snapchat, the mobile social media app that allows users to share photos and videos that disappear after a few seconds, is soon going to be launching advertising on its site in the ‘Snapchat Stories’ feature.