Social media listening is the identification of conversations that are happening about a particular product or brand and acting upon those engagements by analysing or reflecting on the results found. There are people trying to communicate with your business all the time but unless you are effectively listening out for the conversations, they may become… Read more »
Who’s seen the new button at the top on their Instagram screen? If not, take a look – it’s a TV-shaped icon and it’s going to change your whole Instagram experience! Instagram have recently announced the introduction of their latest app called IGTV, rolling out over the next few weeks to global users on Android… Read more »
The term micro-influencer has become a buzzword over past months and for good reason. According to the big global publications such as Inc., micro-influencers have been named as the industry’s next big ‘thing’ and its importance will continue to grow as we move forward digitally. So, what are micro-influencers and what exactly is all the… Read more »
If you’re looking for ways people can remember your brand and engage with you far after the time of seeing your posts, then utilising the Instagram Collections feature is a good place to start. Wondering if YOU should be using it? We think the answer is YES! Even though the feature hasn’t had much hype… Read more »
We love this post from Hootsuite which outlines the importance of compelling content and visuals, along with an analysis from a top performing tweet in 2018.