Facebook groups are growing in popularity following recent algorithm changes and many brands are shifting towards using groups to push their online community. Facebook algorithm changes have meant that groups are being given higher priority when it comes to news feeds and interaction – therefore, it can be extremely beneficial for a business to use… Read more »
A recent announcement from Twitter stated that in a bid to keep Twitter accounts healthy and with accurate follower counts, they are in the process of removing certain fake and lapsed Twitter accounts.
Social media listening is the identification of conversations that are happening about a particular product or brand and acting upon those engagements by analysing or reflecting on the results found. There are people trying to communicate with your business all the time but unless you are effectively listening out for the conversations, they may become… Read more »
Who’s seen the new button at the top on their Instagram screen? If not, take a look – it’s a TV-shaped icon and it’s going to change your whole Instagram experience! Instagram have recently announced the introduction of their latest app called IGTV, rolling out over the next few weeks to global users on Android… Read more »
The term micro-influencer has become a buzzword over past months and for good reason. According to the big global publications such as Inc., micro-influencers have been named as the industry’s next big ‘thing’ and its importance will continue to grow as we move forward digitally. So, what are micro-influencers and what exactly is all the… Read more »