A messenger bot is software that uses AI (artificial intelligence) to communicate with customers. They are programmed to understand and to respond to questions or execute tasks and make life easier for customers, omitting the need to download an app or spend time waiting in a phone queue to get an answer.
We hear the term Virtual Reality but do we really understand what is it? VR is a computer-generated scenario that simulates a realistic experience. The goal is to create what appears to be a life size, 3D virtual environment without the boundaries we usually associate with TV or computer screens.
Have you caught up on the latest release – the Apple iPhone X? Chances are that your social media channels have been jammed with tweets and posts regarding the new phone along with the pros and cons of what people think. The new Apple iPhone X model contains a number of new features that previous… Read more »
WhatsApp is a growing marketing tool that many businesses are now embracing and using to reach out to potential clients. When you think of digital marketing tools, Facebook, Twitter and Instagram are probably the first and most popular social platforms that come to mind. However, as the use of messaging services becomes more widely used… Read more »
Facebook has announced in recent weeks that they will no longer allow the use of link preview editing when posting an article to their platform. The update is in an attempt to stop the spread of misinformation and fake news being shared across the platform – but how will this affect the every-day digital marketer?… Read more »