The use of emoji in social media has increased dramatically and has become generally accepted in online marketing and social media campaigns. Emoji marketing is a trend which looks here to stay – so is it time you used them in your marketing plans? 😀
Reports indicate that including emoji in tweets is shown to increase engagement by 25.4 % over emoji-free messages. Using them in Facebook posts can increase your number of Post Likes by 57% – great figures which cannot be ignored when monitoring your social media marketing! 👀
Depending on the tone of your brand, using emojis can be beneficial to help with engagement. We here at South Coast Social use emojis for selected clients and have seen an increase in engagement in social posts by using this friendly, adaptable approach. 🏆
However before using an emoji, it is worth understanding where it comes from and what they mean.
A big mistake a brand can make is using emoji incorrectly or out of context. Also, compromising your brand’s reputation is not something that you want to achieve, so tread carefully and ensure that an emoji will be received well within your target audience. ✨
The first emoji was created in 1999 in Japan by Shigetaka Kurita. The development of emoji was predated by text-based emoticons, as well as graphical representations, inside and outside of Japan. They were initially used by Japanese mobile operators and these companies each defined their own variants of emoji using proprietary standards. From 2010 onwards, some emoji character sets have been incorporated into Unicode, a standard system for indexing characters, which has allowed them to be used outside Japan and to be standardized across different operating systems. 🎉
Here’s a great resource to help you use the correct emoji: Emojipedia which provides an emoji dictionary and emoji latest news and updates. 💻
According to this article from Social Media Today, 92% of people use emoji and more than 30% use emojis several times a day, according to a report published by the Emoji Research Team – and emoji marketing campaigns have increased by 777% year-over-year! 📈
Social media only works if your message is communicated clearly.
The use of emojis can help to demonstrate a human side to your business. It’s great to use them wherever you feel it fits the tone of voice of your brand, where it is appropriate and where you are certain your clients (or potential clients) will understand your meaning. They also can demonstrate a sense of humour! 😇
They are great for getting creative but don’t get over excessive with them!
For some businesses, the use of emojis has not come at the forefront of their marketing plans however as digital marketing progresses, their use has become more widely used and we even now have our first ever Emoji Translator: “Emoji are all over the globe,” says Keith Broni of Today Translations. 😉
And on a lighter note we also now have the Emoji Movie!
There are many uses for emojis – just ensure that the message you want to portray is the message that is received. Use them wisely and in context and do not over-use them in your communications. They are fun to use and give a personal touch – so embrace this trend and use it well in your social media marketing! 🌟