Facebook At Work

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Ever been caught using Facebook at work? Well, from Facebook HQ comes the news that ‘Facebook At Work’ will be launching soon and the furtive checking of your personal profile could soon be a thing of the past. Geared towards workplace collaboration, this new service will be nearly identical to the ‘regular’ social network, with a scrolling news “feed”, “likes” and a chat service.

“I would say 95 percent of what we developed for Facebook is also adopted for Facebook at Work,” Julien Codorniou, director of global platform partnerships at Facebook, told Reuters.

Once launched, the service will be open to all companies, with planned charges of “a few dollars per month per user” for premium services such as analytics and customer support. According to The Wall Street Journal, employees using Facebook at Work will be able to connect with colleagues and create groups in much the same way as they link to friends. But while the enterprise service shares a similar look and feel, it will be separate from the personal service (so the pictures of your drunken night out last week won’t be broadcast to your colleagues) – it also will not require people to even have a personal account. Facebook also has built into the service enterprise-grade security and administration tools.

So will Facebook At Work take off? Well, currently around 60,000 companies have applied to take part, with Facebook working with 300 companies including RBS, Club Med and Heineken NV to learn what they need to refine the service so early signs would indicate that 2016 could see many companies choosing to integrate this new enterprise software into their workplaces.

 

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