Cameo has a growing catalogue of stars who are able to generate side income from recording short videos on request. Prices for personalised Cameo clips range from $5 to $3000 per session and include sports stars, actors, tv personalities and more.
The app has seen steady growth over the past few years – according to TechCrunch, as of last June, Cameo was fulfilling 2,000 video requests on average every day. Cameo reported last week that its top earner for 2020, Brian Baumgartner who played ‘Kevin’ in the US version of The Office, was on track to earn over a $1 million from Cameo clips for the year.
So it was only a matter of time before Facebook, which has similar tools and capacity, also start looking at how it can take a slice of the same cake.
According to Bloomberg, Facebook’s ‘Super’ option will let creators, entrepreneurs or celebrities host live, interactive video events.
“Viewers can tip creators by buying them digital gifts, or pay to ‘appear’ alongside a creator during the live-stream to ask a question or take a selfie, according to a person familiar with the new feature, who spoke on the condition of anonymity because the product hasn’t been announced publicly. Creators will also be able to sell merchandise or other products alongside the live-stream.”
So with Kevin from The Office making a million in a year from Cameo, imagine how much he could earn for the same on Facebook, which has over 2.7 billion active users.
If you could FaceTime a celebrity, who would it be? And what would you pay?!
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