Facebook has announced in recent weeks that they will no longer allow the use of link preview editing when posting an article to their platform.
The update is in an attempt to stop the spread of misinformation and fake news being shared across the platform – but how will this affect the every-day digital marketer?
Many of you will be aware that when you post a link to an article on Facebook, you are able to edit the text underneath the article along with being able to change the image that it pre-formats for you. This is the section that will no longer be editable.
Digital marketers use this information to be able to add in keywords or to use a better image to portray the text in the attempt to attract a better audience. Going forward this is going to be more tricky for marketing strategies…
What do we suggest when using an article from an outside source?
If you want to change the text and image provided with the link:
We suggest that you write a good commentary in the status field to get across the correct information you want to show. If the article link doesn’t produce a great image (sometimes Facebook picks up adverts or other images from the website), create or find an image that will best suit the article. (See our previous post on creating the perfect image for your social media)
Next, attach the image to your text. After you have added the image, copy and paste the URL from the article so that it sits at the bottom of the commentary.
In creating your post this way, your post shows text, link and image.
If you are using your own website to create posts on Facebook:
If you have an optimised website, you should have the option to be able to change the meta data and image associated with every article or page that is posted on the site.
With this in mind and with the new rules that have been rolled out from Facebook it may be worth setting aside some time to go through your website and optimising your pages and posts.
If you’re using a WordPress website, there are free plugins available for this purpose. For example, check out Yoast SEO.
Use wording that you know will be relevant to what you want your readers to see and which will be useful when you share the pages on social media.
Also think about the image that will populate when you or someone else shares the article – you should have the option to choose your perfect image to go with the page for when it is posted on social media.
If you are a content creator, it is worth taking a look at Facebook’s available documentation to see how to use Open Graph meta tags prior to making them live on your website.
If you’d like any further clarification on how this may affect you or your marketing, we’d be happy to have a chat if you get in touch.