Hashtags on LinkedIn? LinkedIn doesn’t support hashtags, right? Or does it? Well, it used to, then it didn’t. Now it does again. Sort of. Confused? Yep, we’ve seen a lot of questions over this so we thought we’d clear it up with a blog post!
Well, until recently, if you were one of those that did a smug little smile everytime you saw hashtags on Linkedin, you would have been perfectly correct in thinking that the person posting was wasting valuable space for no reason. However, since September 2016 the social media network does now once again allow hashtags, which we think is great.
However, first things first – it’s only on the app. To search via hashtag (in LinkedIns own words); “enter the keywords you remember in the search box and find what you’re looking for under the Posts tab of the search results page. While you’re at it, join the conversation and share your own unique perspectives on the topic”
You can now search for topics and hashtags included in your posts (or others) are now tappable and lead to search results so that you can discover other posts with the same hashtag. Simply add a hashtag to your post and it will be automatically available publicly (if your sharing settings allow). It’s a great way to get your content noticed and shared – we recommend using no more than carefully selected 2-3 hashtags in order to stand out.
We don’t seem to be able to actually get to the bottom as to WHY hashtags on LinkedIn are currently only available on the app and not on desktop – admittedly the majority of LinkedIn traffic is now mobile-originated and this can only be expected to rise but it does seem an oversight to not have also included this function on the desktop site also. We hear rumours they may be updating this soon though!
hashtags, LinkedIn, social media, social media marketing