One of the questions we regularly get asked (along with ‘can we make this go viral’!) is how to get verified on Twitter for your business. To get the coveted blue check next to your name is not easy, but if you are approved it gives your business recognition and respect in the Twitter community, as well as creating trust in your customers.
What does being verified mean?
Twitter HQ explains
“ The blue verified badge on Twitter lets people know that an account of public interest is authentic. We approve account types maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas. If you believe your account is of public interest and should be verified, this article outlines information about submitting a request.”
Twitter carefully vet each submission, and you need to have all your information ready when you apply.
How can you increase your chances of being approved?
Here are some top tips to give you the best chance of to get verified on Twitter;
- Make sure your phone number and email address are verified on your bio
- If you have connections to other verified Twitter accounts, put them in your bio (connected companies etc)
- For individuals, use the best job title you can – CEO, Novelist, Director etc
- Make sure your Twitter account is providing regular content and great value to your customers. Ideally you need to have been very active for the two weeks prior to applying.
- Make sure that your branding is consistent and you have professional photos for your profile pic and header. Your header pic is even more effective if it is a picture of you doing something important – giving a speech for example.
- Make sure your tweets are set to public (go to Twitter Privacy in Settings and make sure the box is unchecked)
- Write a Bio that includes your mission statement and/or area of expertise and makes it clear why you stand out from other companies in your field
- Explain why your page is of public interest – how does it benefit people? What are your aims of the company?
- You need to add an exact location to your profile, even if your business is global. Twitter want to know about your offline activity as well and how that could benefit people in your local area.
There’s a lot to get in place before applying for a blue check, but the benefits of getting approved are huge. Once verified, you have access to features like being able to opt out of group DM’s, and most importantly you will have a closer connection with other verified accounts. As a verified account you can choose to filter only tweets from other verified accounts. Eventually this could be rolled out to everyone, and therefore as a verified account your tweets will be more visible to a wider audience on Twitter.
If you go through the process to get verified on Twitter and don’t get accepted, don’t worry, you can try again in 30 days.
To get inspiration you can check out recently verified pages here.
We hope these tips have been useful!