Hashtags are a fun and easy way to search for content, useful for marketing tools and great way to get content discovered, when used properly. We see hashtags on Twitter, Instagram and occasionally Facebook, but can you use them on LinkedIn?

What are hashtags?

Hashtags are words or phrases with the # symbol in front of it, that makes them searchable across social media channels. These can be relative to your industry, your job function, your brand or a mixture of all. For example, here at South Coast Social we might commonly use #SocialMedia #DigitalMarketing #MarketingStrategy

You can build your own hashtag into your marketing strategy to build brand awareness too, using it in every marketing material or post that you produce.

Can I use hashtags on LinkedIn?

Using hashtags on LinkedIn hasn’t always been the ‘done thing’ but in 2016 when LinkedIn first rolled out using hashtags, it has gradually become a more popular thing to incorporate them into a content marketing strategy on the network. This will of course make content more searchable and for other posts containing similar content to be found. Don’t be tempted to go mad with them like you might do on Instagram, it’s a different type of audience on LinkedIn!

Personal hashtags

LinkedIn actually encourages uses now to use hashtags in their status, and provides suggestions based on what your status is about. There is even a section on your home feed, on the left hand side which is dedicated to your community, where you can manage conversations easier by hashtags that you follow

hashtags on LinkedIn

 

By clicking on any of the hashtags that you follow, you can join in with conversations across LinkedIn. If you want to go a step further, you can pin your favourite hashtags so that you can have quick access to them at all times.

 The next step to this section is the chance to ‘discover more’ with your community. This option gives you the chance to find new hashtags in your community. This is a great way to see the how many followers a particular hashtag has, which can allow you to work out whether you should be using these hashtags in your marketing. By clicking on the + sign, you can add them to your community hashtag list.

How to use hashtags on LinkedIn

Make them relevant

This is key to using hashtags on LinkedIn. Only use hashtags that are relevant to the content you are writing or posting about. This will allow users to find your content based on what they are wanting to find. If you have many hashtags that are not relevant to that particular post, people will quickly discover that your posts are not a true reflection of the hashtags that you use.

Also, make them relevant to your industry.

Personal profile

You can also weave hashtags into your personal profile. Try not to use too many as you still want the copy to flow however if write your copy your well, you can turn your keywords into hashtags. These will then give your profile a better chance of appearing in search results when someone is looking for what it is that you do.

Use them in your status updates

As mentioned, you do not want to use too many hashtags on LinkedIn, but 2-5 are acceptable. But a tip is to make them look presentable, not spammy. Create you post well. Space out your text and what you want to say, then add your hashtags to the bottom of your post, then add your image or link. It doesn’t look professional with hashtags incorporated throughout your text, it makes it harder to read and is often off-putting to readers, therefore we suggest to add your hashtags to the bottom of your copy instead.

What are the benefits of using hashtags on LinkedIn?

  • They help to identify trends that are useful to your marketing strategy
  • They help to promote engagement and community
  • They help to promote SEO within LinkedIn which means it helps your posts appear in Google search results.
  • The show which topics or subjects are important to a user

Hashtag tips

Discover which hashtags work best for your marketing strategy. You can do this by keeping a note (Google docs is great for this!) of all the hashtags that you use on LinkedIn, which you can then monitor each one and make notes against them regarding their performance. You’ll soon discover which ones work better than others, which you can then incorporate more into your strategy.

Social listening on LinkedIn

social listening for LinkedIn

 

As hashtags are still fairly new on LinkedIn, it can make social listening a bit easier than other busier social channels. You can stay on top of your industry by monitoring what is happening across LinkedIn, even if you don’t act on your findings, just listening is a great resource for your marketing strategy.

Become active in LinkedIn groups

Join relevant industry groups to help you build connection and respect with your community. The more you engage and share expertise and knowledge, the more your brand will be knows. When you comment in groups, you can again use hashtags after your text or with your videos or content. All the time, building brand awareness.

Be sure to respond to comments on your posts, as this show that you’re interested in what people are saying, rather than you just posting to gain exposure.

The use of hashtags is a necessary tool to gain insight into your niche. By monitoring and acting on the content that appears through these hashtags, you will be able to get your content in front of more connections, whilst building your brand awareness and sharing your knowledge. The more people see and hear from you, the more exposure you will get. The more you comment and take part in conversations, the more authority you will gain across LinkedIn.

If you’re looking to boost your marketing by using LinkedIn, but not sure how to get started, we’d love to chat with you and find the best route for your business. Whether you are just starting out or are a larger organisation, LinkedIn has some great benefits for all and incorporating it into your marketing strategy can be a turning point. Get in touch for more information.

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