Instagram Stats That Matter to Social Marketers

Instagram stats 2018

In our recent blog post we wrote about the stats for Facebook that social media marketers should know about. This week we take a look at the Instagram stats and the aspects we think you should be aware of.

A question you might be asking is whether you should be using Instagram for your online marketing? Instagram really is a powerful platform that if used correctly can help you to connect with your audience and to grow your business.

Instagram has over 800 millions users

With over 800 million monthly users, Instagram is definitely a platform that you should be tapping into. It is the 3rd most used social platform, coming in behind Facebook and YouTube with a whopping 500 million daily users.

80% of users are outside the US

We may associate the large user numbers with larger countries, like America, however Instagram stats from a recent statista report shows that 80% of users are outside of the U.S. After the U.S. with over 88 million monthly active users, the report found that Russia, Brazil, Turkey, the U.K., Poland, Canada, France, and Japan all have more than 10 million active users which means that our businesses have a great opportunity to reach out to their ideal audience.

Instagram stats UK

People are spending more time on Instagram

Since the release of Instagram Stories in 2016, people have been spending more time on the network. Users under 25 spend more than 32 minutes a day on the platform and users over 25 spend more than 24 minutes a day. Users love the stories function and according to Instagram over 300 million people use it daily.

Instagrammers love sharing

With the growing number of people using Instagram, the number of posts being shared is also increasing. There are currently around 95 million posts a day being shared. This can only get better as the platform grows and the amount of images available increase. As well as sharing, the number of ‘likes’ are also growing with an Instagram report in 2016 stating that users ‘like’ 4.2 billion posts a day – an extremely high percentage in relation to their 500 million active users.

Instagram video is on the rise

When the video feature was added to Instagram in 2013, 5 million videos were uploaded in its first day! Wow! Ever since then the numbers have continued to grow. Individuals and businesses are using the video feature to capture real-life, real emotion in order to engage with their audience. Some have taken a step further and created spaces specifically for social media videos, as we see below:

Business owners are embracing Instagram

Over 25 million businesses have an Instagram profile. Throughout the world, businesses of all sizes are using Instagram to bring their products and services to life. Brands of all sizes and nature can use the same platform to reach their audience and to connect with people in a fresh and creative way.

Whatever your business, large or small we fully believe in the power of social media to grow your business (as these Instagram stats show!). If you’ve not yet stepped into Instagram or are unsure on how it can benefit your business, get in touch as we’d love to explore this with you and see your brand expand online.


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