Instagram is arguably the most visual of all the social media channels – as such it doesn’t fit with every brand in terms of promotion as if you don’t have a tangible product (think banks, accountants, etc) it can be hard to build up followers interested in your content.
For cult jewellery brand My Flash Trash however, it is the perfect medium to showcase their products in a cool, credible way to their target audience. Their use of emoticons with every post and update gives a unique feel to their feed and the use of various photo editing apps and filters to add fluorescent light effects and neon captions help create a fun, fresh sense of brand identity. Their online personality remains consistent throughout all their updates as well as using popular hashtags such as #jewellery and #summervibes to promote their reach even further. They also interact well with their followers, answering queries on pricing and postage etc as well as posting regrams of user content – another great way to build community relationships online.
My Flash Trash have clearly realised the potential of Instagram to generate engagement and foster interaction with their brand – a recent study found that Instagram posts had a massive 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter – emphasising this is now a social medium that is impossible to ignore as part of your digital marketing strategy.