Instagram is arguably the most visual of all the social media channels – as such it doesn’t fit with every brand in terms of promotion as if you don’t have a tangible product (think banks, accountants, etc) it can be hard to build up followers interested in your content. Instagram_Icon_Large

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For cult jewellery brand My Flash Trash however, it is the perfect medium to showcase their products in a cool, credible way to their target audience. Their use of emoticons with every post and update gives a unique feel to their feed and the use of various photo editing apps and filters to add fluorescent light effects and neon captions help create a fun, fresh sense of brand identity. Their online personality remains consistent throughout all their updates as well as using popular hashtags such as #jewellery and #summervibes to promote their reach even further. They also interact well with their followers, answering queries on pricing and postage etc as well as posting regrams of user content – another great way to build community relationships online.

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My Flash Trash have clearly realised the potential of Instagram to generate engagement and foster interaction with their brand – a recent study found that Instagram posts had a massive 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter – emphasising this is now a social medium that is impossible to ignore as part of your digital marketing strategy.

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