If you’re using social media for your business, then setting social media goals is an important step to the process.

Without goals, it’s hard to know exactly how your social media strategy is performing and what you need to change to improve results.

How many people set New Year’s resolutions only to find that two months down the line they have failed and not achieved them?

It’s the same with social media. In order for it to be effective and be valuable to your business, you need to set goals and try to achieve them.

But where do you start when putting social media goals in place?

social media goals

Be S.M.A.R.T.

Firstly, think about the S.M.A.R.T. goal framework:

  • Specific: Your goals should be to the point, clear and simple.
  • Measurable: Make sure you are able to measure your results. Whether this be through analytics or something else, you’ll need to see evidence.
  • Achievable: Is it achievable or is it not possible within your resources?
  • Realistic: With your current resource of time and money, is it possible to achieve your goal?
  • Time sensitive: Every goal should work towards a timeframe, this could vary from one week to 5 years. Give your goal a deadline.

When looking at each objective you’d like to achieve in your business, what social media goals can you put in place that uses the S.M.A.R.T. factors?

Make sure that if is realistic, is it still measurable? If it has a time frame, is it achievable?

Don’t skip on any of the factors and ensure that you can tick each box when setting your goals as this will help them to be more effective and achievable.

Social media goals

Here are some social media goal examples before putting them into the S.M.A.R.T. format:

  • Drive traffic to your website
  • Increase brand awareness
  • Become a leader in specific niche
  • Grow revenue in sales
  • Create great customer service
  • Increase credibility

Whatever the goal, it’s important to reflect on the reason why you want to achieve this and what impact and benefit it will have on the business.

S.M.A.R.T. examples:

“We will grow our Twitter following by 50 new followers per week.”

“We will increase email list sign ups through social media channels by 100 names over the next 6 months”

“We will create one video per month on Facebook to tell stories about the benefits of our business”


A good next step would be to complete a social media audit. This allows you to assess all your social media presence including past and present performance and to see where there are gaps and opportunities that you may be missing.

An audit is a good place for reflection and growth and in turn to set new social media goals for the future.


Everything starts with the sole purpose of the business. What is it that the business needs to survive? Thinking about this should help you to write meaningful goals that will push your business in the right direction.

If you’re struggling with a clear direction for your social media marketing or putting a plan or strategy in place, we’d love to help. Get in touch with us for more information.


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