What is ‘reactive’ social media and why should brands be doing it?

Reactive social media - clock and exclamation points

Reactive social media is when a brand or business responds in real-time to current events. Whilst proactive social media is an integral part of your marketing strategy, reacting to events as they happen shows that your brand is relevant and might help with your online presence.


Welcoming Fern and Christina!

We’ve got 2019 off to an amazing start (how is it mid February already?!) and we’ve got two new faces in the SCS crew! We’re excited to welcome Fern and Christina to South Coast Social and they’ve already made a big impact on our clients.