Social media posts don’t have to be complicated, but they do need to engage your audience. The days of the 80:20 social media marketing rule might be over, but it’s still not a good idea to churn out the same message over and over again if no-one is interacting with it. It’s time to get… Read more »
If you haven’t been putting any festive messages out on social media yet – why not?! Christmas and New Year are some of the busiest times of the year for businesses, with many reaching peak sales/bookings through social. It’s also a great time for showing a more fun, creative side to your brand, showing your… Read more »
Reactive social media is when a brand or business responds in real-time to current events. Whilst proactive social media is an integral part of your marketing strategy, reacting to events as they happen shows that your brand is relevant and might help with your online presence.
Social media listening is the identification of conversations that are happening about a particular product or brand and acting upon those engagements by analysing or reflecting on the results found. There are people trying to communicate with your business all the time but unless you are effectively listening out for the conversations, they may become… Read more »