Instagram users love to shop. At least that’s what Instagram tell us, and we’re inclined to agree! In February 2018, the company rolled out Instagram Shopping, allowing brands to tag specific products in their images and, in September 2018, we saw the arrival of shopping stickers in Stories. Not only did this aim to make… Read more »
It’s pretty well known that video is the best performing content type on pretty much every social platform, with many of the most popular networks embracing and fully engaging with this type of content. Facebook introduced video content originally in 2007, with the introduction of Facebook Live in 2015. Instagram introduced the ability to upload… Read more »
As we start the beginning of a new year, it’s a good time to see what tools and trends will help us for the year ahead. Tried and tested by experts, there are certain marketing trends that any small business should take hold of if they want to see success in 2018.
WhatsApp is a growing marketing tool that many businesses are now embracing and using to reach out to potential clients. When you think of digital marketing tools, Facebook, Twitter and Instagram are probably the first and most popular social platforms that come to mind. However, as the use of messaging services becomes more widely used… Read more »
Facebook has announced in recent weeks that they will no longer allow the use of link preview editing when posting an article to their platform. The update is in an attempt to stop the spread of misinformation and fake news being shared across the platform – but how will this affect the every-day digital marketer?… Read more »