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Marketing Trends For Small Businesses In 2018

As we start the beginning of a new year, it’s a good time to see what tools and trends will help us for the year ahead. Tried and tested by experts, there are certain marketing trends that any small business should take hold of if they want to see success in 2018.

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WhatsApp For Business Marketing

WhatsApp Business Marketing

WhatsApp is a growing marketing tool that many businesses are now embracing and using to reach out to potential clients. When you think of digital marketing tools, Facebook, Twitter and Instagram are probably the first and most popular social platforms that come to mind. However, as the use of messaging services becomes more widely used… Read more »

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Facebook Updates: Modifying Link Previews

Facebook updates

Facebook has announced in recent weeks that they will no longer allow the use of link preview editing when posting an article to their platform. The update is in an attempt to stop the spread of misinformation and fake news being shared across the platform – but how will this affect the every-day digital marketer?… Read more »

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What IS Social Listening?

Social Listening

The question of social listening is one that we get asked a lot here at South Coast Social and one that is so important to business growth within the digital world. The definition of social listening is the tracking or monitoring of digital conversations to understand what customers are saying about a brand and industry… Read more »

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Facebook Testing Video Covers For Pages

This week has seen Facebook testing video covers as a new option for Pages, allowing businesses to create an eye-catching video about their products or services between 20-90 seconds long. This new feature is being tested on the Narcos Facebook page and what you can see is a short video loop in place of the… Read more »