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2020 recap: a decade of social media

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We live in an ever-changing technological world and social media in particular changes almost daily. It’s never been easier to stay connected to people and to keep up-to-date with the world around us. We can now tailor our feeds so that we see the exact content we want to see, and block and report accounts… Read more »

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Get creative with your social media content…

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Social media posts don’t have to be complicated, but they do need to engage your audience. The days of the 80:20 social media marketing rule might be over, but it’s still not a good idea to churn out the same message over and over again if no-one is interacting with it. It’s time to get… Read more »

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Using Instagram Stories as a Brand

Since their arrival back in 2016, Instagram Stories have quickly taken centre stage and certainly changed the way users now use the platform. Fern, one of our Social Media Managers here at SCS, takes a look at how Stories have evolved over the years and how, as a brand, you could be using them.

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Introducing Instagram Checkout

Instagram users love to shop. At least that’s what Instagram tell us, and we’re inclined to agree! In February 2018, the company rolled out Instagram Shopping, allowing brands to tag specific products in their images and, in September 2018, we saw the arrival of shopping stickers in Stories. Not only did this aim to make… Read more »

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Snapchat, Instagram Stories or Facebook Stories?

Which Stories platform or disappearing video app do you prefer to use for your business? A few years ago the only option was Snapchat however since 2016, Instagram have added to the mix along with the latest addition of Facebook.