As we start the beginning of a new year, it’s a good time to see what tools and trends will help us for the year ahead. Tried and tested by experts, there are certain marketing trends that any small business should take hold of if they want to see success in 2018.
We’ve all heard of Generation Y and the Millennials – but who are Generation Z? These are the youngsters who were born in the mid 1990’s and beyond – born and bred with all things digital, including apps and social media. According to Forbes, they are the retail industry’s next big purchasing group. They hold… Read more »
If you’re using social media for business, then you should also be measuring it to see how effective it really is. Engagement measures how much and how often someone interacts with your content in social media. If someone ‘likes’ or clicks on your posts, or takes time to comment and share, they are engaging with… Read more »
Colour psychology has become a huge part in how people perceive businesses and what is portrayed across their spectrum of marketing. According to a recent article from Social Media Today, 80% of visual information from logos comes from colour alone, meaning that a great deal of thought and attention needs to paid with regards to… Read more »
This week has seen Facebook testing video covers as a new option for Pages, allowing businesses to create an eye-catching video about their products or services between 20-90 seconds long. This new feature is being tested on the Narcos Facebook page and what you can see is a short video loop in place of the… Read more »