Are you posting on social media but getting no results? Perhaps you don’t even know where to start? Whether you’ve already set up accounts or you’re yet to start, it’s vital that your business has a social media presence in 2020.
Google’s parent company Alphabet released YouTube advertising revenue figures this week for the first time ever. Bringing in over $15 billion, YouTube’s ad sales rose 31% year-on-year in the last three months of 2019 and accounted for almost 10% of their overall revenue. (Source: BBC News)
Whatever the size of your business, January is the best time to take a good look at your social media channels. By looking back at insights from 2019 and figuring out where you want your accounts to be performing better, you can then create a new social media strategy for this year.
Reactive social media is when a brand or business responds in real-time to current events. Whilst proactive social media is an integral part of your marketing strategy, reacting to events as they happen shows that your brand is relevant and might help with your online presence.
There’s no getting away from them, whatever social media networks you use, you’ll find an array of memes jumping out at you! And we LOVE a meme… (check out our Twitter!). You may not be as much of a meme super fan as us…. but what if they could be used to help your marketing… Read more »