What is ‘reactive’ social media and why should brands be doing it?

Reactive social media - clock and exclamation points

Reactive social media is when a brand or business responds in real-time to current events. Whilst proactive social media is an integral part of your marketing strategy, reacting to events as they happen shows that your brand is relevant and might help with your online presence.


Should I Use Hashtags On Facebook?

Hashtags on Facebook – introduced back in 2013 after their growing popularity on Twitter, but they have DEFINITELY had a mixed welcome! When you click on a hashtag, you’ll see a feed of what other people and Pages are saying about that event or topic. But the question is (and it’s one we get asked… Read more »