The new Instagram logos were rolled out this week, unveiling a very radical new look for the social network alongside the updated apps. Gone is the classic, iconic Polaroid camera design – morphing into a bright, eye catching rainbow gradient that resembles a smartphone camera. Alongside the main Instagram icon the logos for the standalone suite of Instagram apps; Layout, Hyperlapse and Boomerang have also had a facelift.






There are rumours that the new Instagram logos were laboured over for around nine months with around 300 variations, overseen by Ian Spalter, Instagram’s Head of Design, who hails from YouTube and R/GA. “When Instagram was founded over five years ago, it was a place for you to easily edit and share photos. Over those five years, things have changed,” Ian said. “Instagram is now a diverse community of interests where people are sharing more photos and videos than ever before, using new tools like Boomerang and Layout, and connecting in new ways through Explore.”

We love the result and although opinion has been mixed (as it generally is when a huge brand updates its identity) it has been positively receieved by the design community.

Changes have also been made to the in-app UI with specifically a ‘flatter’ design as well as some colour changes. Fonts are now black in colour and notifications have changed from orange to red. Instagram has said that the update “puts more focus on your photos and videos without changing how you navigate the app.” Ultimately, nothing has been fundamentally changed with regard to the app’s workflow with the buttons remaining in the same positions, and pops of colour are still shown to highlight things like notifications and new messages.

What are your thoughts on the new Instagram logos? Let us know!

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