Understanding your data is what’s behind a great marketing strategy. Creating a plan that works with the information you already have established will help you build a practical and workable Twitter marketing strategy that creates the best results.
Twitter’s first use is a micro-blogging platform, a place where users can send out a quick tweet to let the world know what they are doing. Twitter was also one of the first social networks to realise the power of mobile communication and has focused on that, ahead of others, which is now a very impressive platform.
We’re aware of the issues that Twitter have been facing in recent months with regards to fake and multiple accounts which the company are dealing with. In a recent article they state: “Keeping Twitter safe and free from spam is a top priority for us.”. In spite of this, we still love Twitter and can testify to the impact that it can have to a business when used correctly.
If you’re looking to build your online presence and utilise this powerful social platform, here are some Twitter stats that still pack a punch!
330 million users
There are over 330 million monthly active users on Twitter, as recorded at the end quarter of 2017. That is a large amount of people to target with your products. From these users, 500 million tweets are sent per day.
69 million are U.S. based
From that 330 million active users, only 69 million of those are U.S. based meaning that a whopping 261 million users are international. That’s a great figure for those not wanting to target America but focus on local demographics. Twitter also boosts its international users by having more than 35 offices around the world. There are currently over 13 million users within the UK.
Twitter is accessed regularly
One of the most impressive Twitter stats – over 42% of users access their Twitter accounts daily. Another 24% access it weekly which combines the figures to at least 66% of users accessing the social network weekly.
Twitter loves mobile
Over 80% of users access their Twitter account on a mobile device which means they can access it wherever they are, at any time of day.
Tweeters like news
It’s reported that 74% of users use the platform to seek out news and to find out what happening in the world. That’s an increase of 15% from last year.
Tweeters like video
Twitter users value discovering video content. A staggering 82% watch video content on the platform whilst 90% of those are watched on a hand held device. Video on Twitter drives engagement and they are 6x more likely to be retweeted that photos.
Twitter is all about discovering what’s in the moment and what’s happening ‘now’. It’s a great place to shout about what’s around you at the moment by using video content.
Twitter is great for SMEs
93% of users who follow small to medium sized businesses on Twitter purchase from the SMEs they follow. 69% of users have already purchased from a SME due to something they saw on the network.
Twitter is great for customer service
Twitter states “85% of SME Twitter users said that it’s important that businesses provide customer support on Twitter. Use Twitter’s customer service features to quickly and easily respond to people. That will help you develop a good reputation and strong relationships with customers.”
Engagement is increasing
The cost of ad prices are on the decrease however this does not have a negative effect on engagement. Ad efforts and engagement have increased by 99% year-on-year in 2017.
Incorporate these Twitter stats into your marketing strategy and you’ll have a good chance of getting your brand noticed and in front of new users. If you’d like help setting up your Twitter (or any other social platform) marketing, then we’d love to chat with you. Get in touch!