Colour psychology has become a huge part in how people perceive businesses and what is portrayed across their spectrum of marketing.

According to a recent article from Social Media Today, 80% of visual information from logos comes from colour alone, meaning that a great deal of thought and attention needs to paid with regards to which colours are used in your visual marketing efforts.

So what do colours really mean? Can a colour determine what someone is thinking and produce an emotional response?

Here at South Coast Social, our main logo colour is light blue. As we start to explore the subject of branding colours and the psychology behind them, we can see that blue predominantly symbolises trust, loyalty, wisdom and confidence. This is the perfect message that we want to portray to our clients; being experts in our field and wanting our clients to be confident that their business is in safe hands.

Light blue also represents tranquility, reduces stress and creates a sense of calmness. How best to attract new business by reassuring potential clients that there is no need to stress about their digital marketing but rather they are coming to a place where that stress is being taken away and they can focus on other business needs.

Brand Colours Are All Around Us

If you take a look around you, everywhere you go, you are surrounded by logos and brands. Many of these you could recite without even seeing their name – you can recognise them from their colours. When it comes to branding and image management, these colours have been researched and carefully chosen to provoke a given emotion to each and every individual that comes into contact with it.

For example, if we take a look at restaurants, the colour red is thought to stimulate hunger and increase cravings for food. Take a moment to think about the many restaurants and cafes that are around us, and how many of these use the colour red, knowing that this colour arouses interest.

If you’re at the stage of creating a brand and looking at the audience that you would like to attract, it will pay well to research your colour scheme in depth and pay vital attention to the message that you want to portray.

The below infographic by Towergate Insurance is an interesting review of how industries bend towards certain colours and preferences that stem a response from their audience. The report analyses the logos of 520 companies and their colour preferences that may be designed to provoke a response.

Colour psychology, color in branding

We’d love to hear your thoughts on the colour choices for your business and what brought you to the decision on choosing them. Please comment below.


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