Having a blog for your business is key – it’s the perfect avenue for sharing PR, news, information, company updates, exclusive offers and adds real value to your website. There are many more reasons why your business needs a blog, and here at South Coast Social we help our clients with copywriting and ideas.
If you don’t have a blog yet but you’re interested, read on for why we believe it’s the perfect addition to your marketing strategy!
It’s great for SEO
Driving traffic to your website is a must for your marketing. We know the best ways to do so are through social media, search engines and blogging. It’s another nod to Google and other search engines that you have an active website and increases your SEO ranking – use keywords, topics and categories, along with related expressions, when writing your posts, for the best results. If you have a WordPress website, the Yoast plugin is free and a great way to help you optimise your post.
Social Media content to share
Every time you create content for your blog, you’re also creating content for your own social media pages (and for others!). You can add variety and strengthen your social media pages with blog content, drive new website visitors and convert those into leads. Create the content, share, and see the results!
Share your expertise
You know your business best, so why not shout about your knowledge and expertise? Offer tips and advice with your unique industry knowledge and give people a reason to book mark your site and keep returning to read more. If you’re stuck for ideas (or don’t have the time in house), we offer affordable copywriting services to supply you with regular, high quality content for your blog – you can either provide us with a brief or we can provide you with a variety of ideas to select from. We’ll work with you on an appropriate tone of voice to convey for your brand and create the best content for your business as a source of news and knowledge.
Develop better relationships
A blog allows you to build on your business social media and elaborate on your words and imagery, which along with the right tone of voice, readers can really relate and get to know you and your services better. Encourage comments on your posts by asking questions and always respond to these to build a relationship and demonstrate your customer service.
These are just a few ways a blog is brilliant and of course, we’re here to help you develop one!