After much speculation, Instagram has made it official, with the merging of its long-form IGTV offering into a more general ‘Instagram Video’ format, meaning the end of separate IGTV branding – and ideally, a more streamlined Instagram experience.
Social media is forever changing which makes it easy to miss an update from time to time. Twice a month, we look into three of the latest key updates from the past few weeks from the various social media giants. Here’s what’s been happening recently…
Snapchat has established itself as a key connection platform for many users. While other mainstream social media platforms may seem more popular, with the app’s privacy focus and content ability, helping it carve a niche in the social media landscape, they have succeeded where many others have fallen short. In this blog, we look at how Snapchat has achieved their success and feature a recent interview with Snapchat’s VP Luke Kallis.
Summer may be slowly fading, with the days getting shorter and the weather getting crisper, but fear not! October is still a month full of celebration to keep you warm and fuzzy inside, culminating in one of our favourite days of the year; HALLOWEEN (31st)! 👻
So dig out your knitwear, practice your tricks and stock up on treats while taking note of the following national holidays…
As platforms become more creative, it can sometimes become harder for brands to showcase their products and services. Over time, platforms will become more defined in their audiences and in their ways of displaying content. The best way to reach them is to learn user trends and habits. You should be able to communicate with them in the language and tone of voice of which they prefer.