B2B, Engagement, Social Media /

9 Tips to Prepare Your Social Media For The Black Friday Weekend

As one of the biggest shopping days in the UK, Black Friday is sure to cause a rush of shoppers to both online and high-street stores offering huge discounts and one-off deals. In fact, Brits plan to spend an estimated £4.8 billion on Black Friday and Cyber Monday purchases this year (according to Finder.com) which despite a drop from previous years, due to the financial strains of the pandemic, this is still a huge opportunity for businesses to boost their sales.

Social media plays a huge part in driving visitors to online stores for Black Friday. So it’s essential to make sure your channels are prepped in advance for promoting special offers, as well as being ready to respond to an influx of customer service requests. Here are nine tips to help you to smash it this Black Friday weekend.

Your 2022 Social Media Holiday Calendar for November

With the clocks going back an hour over the weekend and the holiday season quickly approaching, now’s the time to plan and schedule your content for the weeks ahead. There are plenty of national holidays to celebrate this November while we start our Christmas shopping, and plan time with loved ones over the Christmas break. Use your social media platform to inspire and bring cheer to your followers this month with the following key dates…