As one of the biggest shopping days in the UK, Black Friday is sure to cause a rush of shoppers to both online and high-street stores offering huge discounts and one-off deals. In fact, Brits plan to spend an estimated £4.8 billion on Black Friday and Cyber Monday purchases this year (according to Finder.com) which despite a drop from previous years, due to the financial strains of the pandemic, this is still a huge opportunity for businesses to boost their sales.
Social media plays a huge part in driving visitors to online stores for Black Friday. So it’s essential to make sure your channels are prepped in advance for promoting special offers, as well as being ready to respond to an influx of customer service requests. Here are nine tips to help you to smash it this Black Friday weekend.