User-generated content (UGC) has become a powerful social media marketing tool that can help businesses connect with their audience in a more meaningful way. UGC is any content that is created by users, customers, or fans, rather than the brand itself. It can take many forms, including reviews, photos, videos, and social media posts. In… Read more »
If you want more people to follow your LinkedIn company page or you’re wondering how you can improve your LinkedIn content marketing, then this article is for you! Here are a few top tips to maximise your LinkedIn marketing efforts…
As one of the biggest shopping days in the UK, Black Friday is sure to cause a rush of shoppers to both online and high-street stores offering huge discounts and one-off deals. In fact, Brits plan to spend an estimated £4.8 billion on Black Friday and Cyber Monday purchases this year (according to Finder.com) which… Read more »
LinkedIn is the largest professional network. With 675 million monthly active users all there for professional reasons, it provides endless opportunities to network with relevant people and cultivate those all-important business conversations. So how can you kick those conversations off?
LinkedIn is a great channel to build your personal brand and even establish yourself as an influential thought leader within your niche. In order to maximise the benefits of the platform, you need to understand how it works, what generates best engagement, and how you can utilise its various tools to optimal effect.