An effective social media strategy with regular activity can let you build awareness for your brand and reach new audiences that you are unlikely to touch through other forms of advertising. It can also help you to build strong relationships with your customer base, developing loyalty and promoting a strong brand image. Especially in the… Read more »
While life continues under government ‘restrictions’ for the foreseeable future, businesses need to continue working hard to stay in touch with their customers in a relatable and relevant way. With the current pandemic still bringing countless challenges to businesses, the good news is there are ways to keep serving customers during these challenging times. More aspects… Read more »
Looking to take the quality of your social media content to the next level? Whilst we can’t spill all of our secrets, we can tell you about some of the tools out there that will help you to create better content for your channels.
LinkedIn is the largest professional network. With 675 million monthly active users all there for professional reasons, it provides endless opportunities to network with relevant people and cultivate those all-important business conversations. So how can you kick those conversations off?
A lot of brands and businesses worry about dealing with negativity on social media – especially when it comes to handling negative comments. It can be hard to read negative feedback about your brand or product, and even harder to know whether to engage with these comments or not. According to research from GlobalWebIndex, 54%… Read more »