As Reels have been taking the spotlight on Instagram over recent times, another feature has gone relatively undetected and over-looked: Instagram guides.
User-generated content (UGC) has become a powerful social media marketing tool that can help businesses connect with their audience in a more meaningful way. UGC is any content that is created by users, customers, or fans, rather than the brand itself. It can take many forms, including reviews, photos, videos, and social media posts. In… Read more »
Over the last few years, having a solid online social media presence has gone from being a bonus to a complete necessity. Social media accounts are usually either managed in-house by individuals or some businesses look to out-source the responsibility and hire a social media agency. There is a common misconception in the world of… Read more »
It’s officially less than three weeks until Christmas! So how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and enjoy a very merry social media Christmas? Well if you haven’t already showered festivities across your social media channels, now is the time to ramp it up as we hit December.
LinkedIn is the largest professional network. With 675 million monthly active users all there for professional reasons, it provides endless opportunities to network with relevant people and cultivate those all-important business conversations. So how can you kick those conversations off?