Planning and consistency are two key parts of an efficient social media advertising and marketing strategy. It takes planning to ensure that you’re communicating with your target audience, that you’re following the latest best practices, and that you’re tapping into key moments and trends. Being consistent also helps users learn what to expect and to… Read more »
Social media strategies have evolved wildly over the years and have become even more essential during the whirlwind of 2020. We could all plan to post on the day of a product release or a grand opening a few years ago, knowing we would get immediate interaction. Now, our followers may not always see an important… Read more »
2020 has been a difficult year for all of us and it’s safe to say there isn’t a living soul on earth who will be sad to see the back of it. So apart from the fact that 2021 will hopefully bring ‘normality’ back to the world, albeit slowly, what are the national holidays coming… Read more »
Holidays are coming, holidays are coming ?… December has arrived, which can only mean one thing – It’s nearly Christmas! With tons of key festive dates this month, now’s the time to plan for the weeks ahead to ensure your social content is packed full of festivities. This year, while we remain mindful of the current changes… Read more »
2020 has been a rollercoaster of a year, but if there’s one thing to take away from it, it’s the importance of being prepared for both the expected and unexpected.