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12 Benefits of Influencer Marketing

As platforms become more creative, it can sometimes become harder for brands to showcase their products and services. Over time, platforms will become more defined in their audiences and in their ways of displaying content. The best way to reach them is to learn user trends and habits. You should be able to communicate with… Read more »

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Instagram Shares Their Top Tips on Effective Influencer Marketing

Are you looking to tap into the power of influencer marketing to maximise your social media marketing efforts? Influencer partnerships can have a huge impact on campaign success, especially on more creative and visual platforms, as understanding the ins and outs of each and what will resonate with fans, is what these influencers work on… Read more »

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What is a Micro Influencer?

Influencer taking selfie - South Coast Social

We’ve all heard of using influencer marketing to boost a marketing campaign, but not everyone can afford to run a campaign with Molly-Mae Hague or James Charles. That’s where micro influencers come in! A campaign with a micro influencer can help small to medium sized businesses to increase their reach and build brand loyalty on social… Read more »

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Six Go On A Strategy Day

Blue background - lightbulb

This week, the South Coast Social team got out of the office, put away the laptops (for once!) and headed to the Hotel du Vin in Poole for a Strategy Day. It was a great chance for us to share ideas, visions and talk through our plans for 2020.

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Social Proof & Gaining Trust

You may have heard the term ‘social proof’ floating around. But do you know what it means and, more importantly, how to incorporate it into your social strategy? Simply put, social proof is the influence that other can have on our decision making. This could be a recommendation from a friend, checking TripAdvisor for reviews… Read more »