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What is a Micro Influencer?

Influencer taking selfie - South Coast Social

We’ve all heard of using influencer marketing to boost a marketing campaign, but not everyone can afford to run a campaign with Molly-Mae Hague or James Charles. That’s where micro influencers come in! A campaign with a micro influencer can help small to medium sized businesses to increase their reach and build brand loyalty on social… Read more »

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Six Go On A Strategy Day

Blue background - lightbulb

This week, the South Coast Social team got out of the office, put away the laptops (for once!) and headed to the Hotel du Vin in Poole for a Strategy Day. It was a great chance for us to share ideas, visions and talk through our plans for 2020.

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Social Proof & Gaining Trust

You may have heard the term ‘social proof’ floating around. But do you know what it means and, more importantly, how to incorporate it into your social strategy? Simply put, social proof is the influence that other can have on our decision making. This could be a recommendation from a friend, checking TripAdvisor for reviews… Read more »

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Instagram Launches IGTV!

Instagram announces IGTV

Who’s seen the new button at the top on their Instagram screen? If not, take a look – it’s a TV-shaped icon and it’s going to change your whole Instagram experience! Instagram have recently announced the introduction of their latest app called IGTV, rolling out over the next few weeks to global users on Android… Read more »

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Why We Love Micro-Influencers

why use a micro-influencer

The term micro-influencer has become a buzzword over past months and for good reason. According to the big global publications such as Inc., micro-influencers have been named as the industry’s next big ‘thing’ and its importance will continue to grow as we move forward digitally. So, what are micro-influencers and what exactly is all the… Read more »