Planning and consistency are two key parts of an efficient social media advertising and marketing strategy. It takes planning to ensure that you’re communicating with your target audience, that you’re following the latest best practices, and that you’re tapping into key moments and trends. Being consistent also helps users learn what to expect and to… Read more »
The banning of US President Donald Trump from virtually every major social platform has sparked a whole new round of controversy and debate over whether social media networks should be allowed to cut off access to users whose opinions they don’t agree with and when that line has been crossed. Here’s what’s been happening this week in… Read more »
This time last year you’d probably heard of TikTok but didn’t use it and had no clue what it was about. Then lockdown happened and there was bigger things to think about than cat videos and the Wap challenge. Well now it’s the time for a new social media app that everyone seems to be… Read more »
Social media is forever changing which makes it easy to miss an update from time to time. Once a month, we look into three of the latest key updates from the past few weeks from the various social media giants.
Social media strategies have evolved wildly over the years and have become even more essential during the whirlwind of 2020. We could all plan to post on the day of a product release or a grand opening a few years ago, knowing we would get immediate interaction. Now, our followers may not always see an important… Read more »