Google’s parent company Alphabet released YouTube advertising revenue figures this week for the first time ever. Bringing in over $15 billion, YouTube’s ad sales rose 31% year-on-year in the last three months of 2019 and accounted for almost 10% of their overall revenue. (Source: BBC News)
As marketers, keeping on top of trends and social movement is obviously key, and it’s probably not escaped anybody (marketer or not) that visual content has never been more popular! This obviously presents a massive opportunity for organisations to use video platforms to get in front of a large, captivated audience. YouTube dominates as a… Read more »
We’ve all heard of Instagram Stories, Snapchat and Facebook Stories but now there’s a new player on the field as YouTube have launched their own version of Stories! Let’s start with the basics.
Every year the nation awaits the John Lewis Christmas ad, poised to give their opinion on whether it has exceeded the previous year. With a staggering 17,042,208 views so far of the John Lewis 2016 video on Youtube in just 8 days since its release on 9th November, this year’s campaign has proved hugely successful… Read more »
YouTube is an ever growing opportunity for brands to reach their target audience with relevant content, but many still don’t have a coherant YouTube strategy in place as part of their overall marketing plan.