Do you use Instagram for business? Since the platform launched in 2010 it has grown into one of the most popular image sharing platforms on the web, with over 500 million monthly users. And we LOVE it!

Used with consideration, it’s an excellent marketing tool for businesses large and small to share their message.

As with most social media platforms, the emphasis is not always on the quantity of followers, but on the quality – and the aim is to get potential customers following and engaging with your business.


1) Write a carefully crafted bio & include a link on your profile

Tell people about your business as succinctly as possible and include a link to your website. This is the only place you can have a clickable link on Instagram, so you must utilise it! Make sure your profile is set up as a business, not as an individual to give you access to analytics and insights. To find out how to do this – see here.

2) Think carefully about the images you are using

This is your opportunity to showcase your products and services, so use carefully curated, high quality images or video content. Take photos of your work if you’re a service business or go behind the senes to offer an insight into your brand and staff. New to the Instagram platform are disappearing pieces of content (similat to Snapchat), including photos and video – why not consider how you could use these to your advantage? These capabilities include Instagram Stories, posts that disappear after 24 hours. Consider how your profile layout looks as well to visitors – using a similar filter for all your images is a great way to ensure brand uniformity.

3) Use text overlay

To help get your message across, text overlays can be invaluable. It also makes your images stand out from others and lets you put your own stamp on it. Use free programmes like Canva, Typorama or Picmonkey to do this.

4) Use User-Generated Content (UGC)

If your customer posts pictures of themselves wearing or using your products, make sure you share them, crediting the original poster – the Repost app is perfect for this. It’s a very powerful marketing tool to show your audience how others enjoy your product, and this use of UGC on Instagram is very popular.

5) Use hashtags

Hashtags – as a marketer you can’t ignore them! They are a popular strategy many companies use to get UGC on Instagram – check out Hashtagify to generate appropriate ones for your niche. As a brand you can create your own hashtag and encourage your customers to use it when posting pictures of your products. You can also use hashtags to link to trending topics or campaigns. For example, pictures of dogs often have #DogsofInstagram (always popular!!), while pictures of food may be tagged #Foodspo or #WhatIAte. Instagram users often search through these hashtags to peruse photos (and videos) that fit their particular interests. Other popular hashtags include #nofilter, #WednesdayWisdom and #quotes

Top Tip:  On Instagram 10-15 hashtags is what you should aim for.

Using Instagram for business can be a vital marketing tool – we hope these tips have been useful and we look forward to connecting over on our Instagram!



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