LinkedIn – the world’s largest professional network. Are you using it for your online marketing?

LinkedIn is one of the older social networks and has survived a number of changes along the way. Having launched in 2003 by Reid Hoffman and a team of developers, it has remained true to its original concept and is now a winner in terms of social platforms.

In December 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.

With every connection that is made through the platform, a user is provided with a greater total reach to their professional community which makes networking so much easier. With this comes an acceleration in a person’s career and boosts the reach capacity for every business and their owners.

Here are some LinkedIn stats that we thought you should be aware of if you’re looking to make use of its potential for your business marketing strategy.

LinkedIn Stats for 2018

546 million users in more than 200 countries and territories worldwide.

London is ranked as the top connected place, with an average of 307 connections per user. With the UK ranking in the top 5 countries being connected. LinkedIn stats

LinkedIn stats

LinkedIn posts that contain images see a higher engagement rate than text-only posts. 98% of posts with images earn more engagement.

94% of B2B marketers use LinkedIn to publish content.

In a recent study performed in November 2017, results showed that LinkedIn was considered to be the most safe for digital advertisers.

Half of LinkedIn users spend over two hours per week on the social network.

There is a big split in demographics and ages range on LinkedIn.

  • 23% of LinkedIn users are aged 18-29
  • 31% are aged 30-49
  • 30% are aged 50-64
  • 21% are over 65

1 out of 3 professionals have a LinkedIn profile. 35% of users access their account on a daily basis and over 25 million profiles are viewed on LinkedIn every day.

Last year the use of LinkedIn company pages grew from 24%  to 57% year-on-year.

79% of B2B marketers view LinkedIn as an effective source for generating leads.

92% of B2B marketers leverage LinkedIn overall over other social networks.

44% of LinkedIn users earn over £50,000 per year.

With LinkedIn being a professional network, if used correctly it has a huge potential in growing your business. The stats speak for themselves if you’re serious about using LinkedIn within your marketing strategies. If you’re looking for advice on how the professional network could benefit your business or where to get started to incorporate it into your business, get in touch and let us help.


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