Are you on LinkedIn? If you’re not, you really should be! LinkedIn operates the world’s largest professional network on the Internet with more than 433 million members in over 200 countries and territories, with professionals signing up to join LinkedIn at a rate of more than two new members per second. So many people have a basic profile set up but haven’t got to grips with how to use this valuable social network – so we’ve sourced the Top LinkedIn Tips for you!

  • Make your personal profile look more professional by customising your LinkedIn public profile URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: Customise your URL by clicking here and modifying your public profile URL on the right-hand side.
  • LinkedIn allows you to add a variety of media such as videos, images, documents, links, and presentations to the Summary, Education, and Experience sections of your LinkedIn profile? This enables you to showcase different projects, provide samples of your work, and better optimize your LinkedIn profile.
  • One way to attract interest is by earning endorsements for the skills you’ve listed, according to an infographic produced by analytics and feedback application company TruConversion. In general, filling out all possible information areas will increase your profile’s visibility. Just listing your skills makes your profile 13 times more likely to be viewed.
  • Some advice on your profile photo from Inc – ‘your LinkedIn photo shouldn’t be from 20 years ago. It shouldn’t look like it belongs on a dating site, stock photo site, or social network (e.g., Facebook or Instagram). And don’t feature your pet or significant other. Just. No’.
  • An interesting tip from Forbes – ignore LinkedIn’s advice to only accept connection requests from people you know. That helps sell Premium, but it doesn’t help you get found. LinkedIn’s search algorithm favors those who are in your network. That means when people are looking for what you have to offer, the results of their searches are displayed with 1st level connections first, then 2nd level connections and so on.
  • LinkedIn allows you to add videos, images, documents, links, and presentations to the Summary, Education, and Experience sections. You can show off your best material and give readers a sense of the quality they should expect from your and your business.


We hope you’ve found our LinkedIn Tips useful!


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