Reactive social media is when a brand or business responds in real-time to current events. Whilst proactive social media is an integral part of your marketing strategy, reacting to events as they happen shows that your brand is relevant and might help with your online presence.
A group of celebrities, politicians and campaigners have made a pledge this week not to publicise online abuse, but instead to mute, block and report social media trolls. This follows the release of the #DontFeedTheTrolls report, published yesterday by new charity, Center for Countering Digital Hate (CCDH). The report suggests that hate speech including homophobia,… Read more »
A messenger bot is software that uses AI (artificial intelligence) to communicate with customers. They are programmed to understand and to respond to questions or execute tasks and make life easier for customers, omitting the need to download an app or spend time waiting in a phone queue to get an answer.
Taking care of your mental health in the workplace is of the utmost importance – so we invited organiser Dan Willis of Why Digital to tell us some more about Do it Day. Over to you, Dan!