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Instagram Retires IGTV Brand and Merges Video Posts

After much speculation, Instagram has made it official, with the merging of its long-form IGTV offering into a more general ‘Instagram Video’ format, meaning the end of separate IGTV branding – and ideally, a more streamlined Instagram experience.

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Your Guide to the 2021 Instagram Algorithm and How to Beat it

When it comes to digital marketing for business, Instagram is one of the top five most used social media platforms in the advertising world, behind Facebook and WeChat. But it has a strong competitor that has been evolving rapidly over the last few years – Tiktok which inspired them to change and add some new… Read more »

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3 Years in Social Media

As a social media agency, it’s vital we stay up-to-date with all the latest updates and evolutions in social – fortunately we love it, which makes it easy! As we ‘officially’ turn three this month, we’re taking a look at all the ways social has changed over the past three years.

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Instagram Launches IGTV!

Instagram announces IGTV

Who’s seen the new button at the top on their Instagram screen? If not, take a look – it’s a TV-shaped icon and it’s going to change your whole Instagram experience! Instagram have recently announced the introduction of their latest app called IGTV, rolling out over the next few weeks to global users on Android… Read more »