There are hundreds of national and global social media holidays now – from things like #NationalPetDay to Mental Health Awareness Week (#MHAW). It can sometimes be hard to keep track of them all! That’s why we’ve put together a free monthly calendar for you to download. It includes lots of different holidays and events, so that you… Read more »
In light of this week’s Government advice regarding Coronavirus, lots of people are staying home and practising ‘social distancing’. This means that social media is busier than ever. It’s become a vital tool for people during isolation – for staying in touch with others, sharing updates or looking for information.
Social media posts don’t have to be complicated, but they do need to engage your audience. The days of the 80:20 social media marketing rule might be over, but it’s still not a good idea to churn out the same message over and over again if no-one is interacting with it. It’s time to get… Read more »
Whatever the size of your business, January is the best time to take a good look at your social media channels. By looking back at insights from 2019 and figuring out where you want your accounts to be performing better, you can then create a new social media strategy for this year.
As marketers, keeping on top of trends and social movement is obviously key, and it’s probably not escaped anybody (marketer or not) that visual content has never been more popular! This obviously presents a massive opportunity for organisations to use video platforms to get in front of a large, captivated audience. YouTube dominates as a… Read more »