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YouTube ad sales on the rise – should brands be on board?

Google’s parent company Alphabet released YouTube advertising revenue figures this week for the first time ever. Bringing in over $15 billion, YouTube’s ad sales rose 31% year-on-year in the last three months of 2019 and accounted for almost 10% of their overall revenue. (Source: BBC News)

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Top 10 YouTube Stats for Marketers

As marketers, keeping on top of trends and social movement is obviously key, and it’s probably not escaped anybody (marketer or not) that visual content has never been more popular! This obviously presents a massive opportunity for organisations to use video platforms to get in front of a large, captivated audience. YouTube dominates as a… Read more »

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YouTube Stories Launches

We’ve all heard of Instagram Stories, Snapchat and Facebook Stories but now there’s a new player on the field as YouTube have launched their own version of Stories! Let’s start with the basics.

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How Much Time Is Spent On Social Media?

It’s no surprise to know that we are spending more and more time on social media, but when you look at the actual statistics it is astonishing exactly how much time is spent on these platforms!

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Beauty Brands That Rock Social Media

beauty brands on social media

Beauty brands on social media are achieving extraordinary growth through high level engagement with their customers. Social media networking and the beauty industry are an absolute match made in heaven. The likes of Facebook, Instagram, YouTube and Twitter are both visual and inspirational, and are the perfect platforms for promoting a beauty brand. Here Are… Read more »