What is Twitter’s new Super Follow scheme? And what will it look like? Twitter announced earlier this year it was working on a Super Follows feature that would allow some users to charge followers and give them access to extra content, which could include newsletters, special content, discount codes, etc. and it looks like it will soon be launched for testing.
On Sunday, app researcher Jane Manchun Wong tweeted screenshots of what she says it will look like.
According to Wong’s research, which is typically very accurate, the Super Follows program will be limited to Twitter users with at least 10,000 followers, who have posted at least 25 tweets within the past 30 days, and are at least 18 years old. As Twitter has referenced, one of the main features of Super Follows will be bonus content, such as exclusive tweets for Super Followers.
As you can see below, selected users will soon get a new notification that they can access the Super Follow option, which will lead them into this new welcome flow.
As you can also see, Twitter will also display an ‘Earnings Estimator’ to lure creators in, with a slider that shows how many of your followers you would need to sign-up to make X amount of money, based on a $4.99 per month fee.
Which will no doubt prove to be a strong incentive – but before you start counting your millions, you have to make sure you qualify for the previously mentioned requirements.
The application process itself asks for a content category in which your account fits, and an overview of how you plan to use the option to enhance connection with your fans. There are currently around 30 categories to choose from, including ‘Art’, ‘Beauty’, ‘Gaming’, ‘Skincare’ etc.
The revenue split for Super Follows hasn’t been shared as yet, but the expectation would be that Twitter would be taking a percentage of each subscriber payment, with the creator pocketing the majority – though there will also be some query around how much Apple and Google take, based on the additional App Store charges for such transactions.
What do you think of Twitter’s new Super Follow feature that will be launched for testing soon? Would you subscribe to users tweets or better still, do you think you could earn money from charging your followers for exclusive content? Let us know your thoughts here.
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