Twitter For Events is a guest post by Sam Savage, Director of South Coast Events.

Using twitter for events is key for the festivals and award ceremonies we organise which require promotion and ticket sales and this is where the use of social media comes in to the marketing mix. It is the perfect way to reach your target market and create interest in your event.

Create a hashtag for your event. South Coast Events use #dorsetwedawards or #dorsetwedfest. You then encourage all of your attendees/exhibitors/sponsors to use it. This hashtag can then be searched with who said what and as an organiser you can track responses.

Tweet about your event. Use the heck out of those 140 characters by promoting the event, location, date along with your hashtag. South Coast Events promote their sponsors, exhibitors and share images from previous events.

Integrate your Twitter (along with other social media feeds) onto your website. Make it as easy as possible for people to find and interact with you.


Live Tweet during your event. For example, South Coast Events update their Twitter feed during award ceremonies, tagging each category winner. It will create a buzz about what’s happening in the moment and encourage audience participation as well as providing promotion for the winners. This could apply to any type of event. If you have exhibitors, take a photo of them/their stand upload it to your Twitter and tag them. If you’re organising a corporate event, take photographs and tag suppliers involved of their products/services in action.

It doesn’t end there. After the event, there is plenty of opportunity to continue Tweeting. Thank the event sponsors, upload video testimonials from the event, post a link to a photo gallery and so on.

Twitter is a great place for making new connections in your industry or geographical target market and there are constant opportunities to promote your business on the platform. What are you waiting for?

South Coast Events are based in Bournemouth, Dorset and organise a wide variety of events, which includes their own portfolio of in-house events. Visit their website HERE and give them a follow on TWITTER!

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