The latest messaging news comes from WhatsApp as they announce the launch of their new app for small businesses – WhatsApp Business.

In an attempt to make life easier for small businesses to communicate more efficiently with customers, along with the rise and popularity of messaging, this looks to be a great tool for business owners to tap into.

Based on the same lines as the standard WhatsApp messenger service, its purpose is to connect businesses and customers, rather than friends and family.

The new WhatsApp Business App can be downloaded via the Google Play store and is currently available in the UK, US, Indonesia, Italy and Mexico and should be rolled out to other regions over the coming weeks.

WhatsApp business app

There are a range of tools that will benefit business owners choosing to utilise this new facility,  its features include:

Business Profile: Create a profile for your business to help your customers find valuable information — like your website, location, or contact information.

Business Messaging Tools: Be more responsive to your customers by using Away messages to indicate that you’re away.

Landline/Fixed Number: You can use WhatsApp Business with a landline (or fixed) phone number and your customers can message you on that number. During verification, select the “Call me” option to receive the code over a phone call.

Run both WhatsApp Messenger and WhatsApp Business: You can use both WhatsApp Business and WhatsApp Messenger on the same phone, but each app must have its own unique phone number.

WhatsApp Web: You can more efficiently respond to your customers right from your computer’s browser.

Messaging Statistics: You will be able to review simple metrics like the number of messages that have been read, to see what is working.

Account Type: People will know that they are talking to a business as the account will be listed as a Business Account.

We think this will be a great professional addition to the digital tools available for businesses both online and offline, where communication and customer service can be improved upon increasing the positive customer experience within individual businesses.

Are you already using WhatsApp for your business? If you’re unsure on how this could benefit you, we’d love to chat it over – get in touch!


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